Climate change is the biggest health threat of the 21st Century. Below are eight strategies from psychological science to help people come to terms and cope with the profound implications of climate change, so that they can stay engaged with the problem, see where their own behaviour plays a part, and participate in speedy societal change to restore a safe climate.
The strategies are drawn from extensive research across a range of areas that psychologists work in.
These eight strategies make the acronym A.C.T.I.V.A.T.E. and we hope they will ACTIVATE the public into more effectively engaging with the challenge of climate change!
A-cknowledge feelings about climate change to yourself and others and learn ways of managing feelings so you can face and not avoid the reality of climate change.
C-reate social norms about protecting the environment so that people see that ‘everyone is doing it’ and ‘it’s normal to be green’
T-alk about climate change and break the collective silence so that more and more people see it as a risk that requires action
I-nspire positive visions of a low-energy, sustainable, zero carbon world so that people know what we are working towards and can identify steps to get there.
V-alue it – show people how their core values are often linked to other values that are about restoring a safe climate, and that caring about these issues actually reinforces their core values.
A-ct personally and collectively to contribute to climate change solutions and feel engaged and less despairing.
T-ime is now. Show people that climate change is here, now and for sure so they see it is timely and relevant to them and impacts the things that they care deeply about.
E-ngage with nature to restore your spirits and connect with the very places that you are trying to protect.